Reports that robots, automation and artificial intelligence are going to put millions of us out of work may sound troubling, but should we believe them? That largely depends on whether we're technology optimists or pessimists. In our Future of Work series we look at how jobs might change in the future. The Snewing family lived in 62 Falkner Street, Liverpool, for more than four decades. They were saddlers working in the late 19th and early 20th centuries.

Myra and Gia were godsend. If tourists start booking Shimla holidays to enjoy the snow and traffic outstrips the number of rooms, the duo sends alerts to hotel chains in the region to increase online inventory. They forecast demand, answer customer queries and can even update on flight delays. The duo has been at the travel portal's headquarters in Cyber City, Gurgaon, for just a year but has already moved on to solving more difficult tasks such as managing loyalty programmes. Whether cancellations or refunds from 12,000-15,000 customer interactions every day, about 60% are resolved by the duo and some of their other techsavvy mates.

Automation of marketing platforms has had a great impact on the industry over the past few years, it is helping to make marketers more efficient, profitable and successful. However, marketing automation still relies on manual control. It consumes all that time that your marketing team spends on repetitious work. One great technological solution to this problem is AI marketing. AI technologies that are available nowadays can perform that drudgery more efficiently. As Demis Hassabis, founder and CEO of AI company DeepMind, says, artificial intelligence is the "science of making machines smart".

Reports that robots, automation and artificial intelligence are going to put millions of us out of work may sound troubling, but should we believe them? That largely depends on whether we're technology optimists or pessimists. In our Future of Work series we look at how jobs might change in the future. The Snewing family lived in 62 Falkner Street, Liverpool, for more than four decades. They were saddlers working in the late 19th and early 20th centuries.

Reports that robots, automation and artificial intelligence are going to put millions of us out of work may sound troubling, but should we believe them? That largely depends on whether we're technology optimists or pessimists. In our Future of Work series we look at how jobs might change in the future. The Snewing family lived in 62 Falkner Street, Liverpool, for more than four decades. They were saddlers working in the late 19th and early 20th Centuries.

Automation of marketing platforms has had a great impact on the industry over the past few years, it is helping to make marketers more efficient, profitable and successful. However, marketing automation still relies on manual control. It consumes all that time that your marketing team spends on repetitious work. One great technological solution to this problem is artificial intelligence: content marketing can definitely flourish because today's robots can perform that drudgery more efficiently. As Demis Hassabis, founder and CEO of AI company DeepMind, says, artificial intelligence is the "science of making machines smart". What it means is that AI are machines taught to do humans' work.